Content Writing

How-to posts on writing craft, structure, style, and strategy.

Figurative Language: How to Spice Up Your Writing

A Big, Fat List of 91 Literary Devices to Help You Dazzle Your Readers

12 Writing Styles to Know as You Cultivate Your Craft

How to Write a Lead: 9 Ways to Nail Your Opening

How to Write a Blog Post in 2024, Step by Step

Written Content Tips: 8 Pointers to Punch Up Your Prose, With or Without AI

How to Write Headlines That Align with Your Goals: 5 Details to Consider

News Lead Examples: How to Nail Your Opening Line

Summary Lead Examples: How to Nail the Opening of a News Story

The Anecdotal Lead: How to Captivate Readers with Quick, Short Stories

Editorial Calendar Tips: 5 Components to Consider

What Is Content Marketing? 6 Questions to Help Define Your Strategy

The Informative Essay: How to Educate Your Readers (Without Being Snarky or Sleazy)

What Is a Subheading? (And Why Should I Care?)

My Editorial Disclosures

How to Write an Editorial, in 6 Steps

How to Cite Sources in Articles (And 3 Tips for Doing So Quickly)

Inverted Pyramid: The Delicious News Writing Format That Produces Clear Stories, Every Time

101 Writing Prompts to Get Ideas Moving

Heliograf: How The Washington Post’s AI Writer Wrote 850 Articles in Year One